In 1998, Giacomo Ronzoni's desire to create a line of accessories took shape with the appearance of the brand Tosca Blu, named after its newborn and eldest daughter Virginia Tosca Blu. Only a few years after its launch, Tosca Blu had positioned itself as one of the main players in the market - thanks to its the youthful, cool nature and its good value for money combined with craftsmanship. Each season the TOSCA BLU collections offer a wide range of modern, functional designs, creatively interpreting trends, with particular attention to the refinement of hides and artisanal care.

TOSCA BLU and TOSCA BLU SHOES have a complete, global presence. From the first Tosca Btu boutique opened in Bergamo in 1998, the retail offering has expanded to offer a diversified world of retail which is continually expanding, concentrated on the most prestigious, well-positioned, commercially strategic locations. The retail strategy focuses on diversification, thanks to the 4 travel shops opened directly in the main Italian airports, where the company presents the brand's spirit to its customers. In addition, Tosca Blu is present with strategic shop-in-shops in selected department stores.